Finance
Cash to capture and keep Gen Z attention
Wise needed to increase awareness and drive student acquisition at UK universities, a highly competitive environment dominated by traditional banks with long-standing campus presence.
Students are inundated during Freshers' periods with offers, incentives and branded merchandise. Cutting through required more than visibility. It required relevance.
For students, financial decisions are rarely driven by advertising alone. They are influenced by peer conversation, lived experience and perceived utility.
Gen Z expects brands to show up in environments that feel authentic and frictionless. The activation needed to feel useful and social, not transactional.
The campaign reached over 340,000 students across university campuses.
It generated more than 4,300 qualified leads, contributing directly to customer acquisition efforts while strengthening Wise's presence among a highly mobile, internationally minded audience.