Archive
A holding space for campaigns, experiments and category proof points that still show range, craft or experience, but should sit behind the main portfolio story.
Brand / Client
Add the client, role, agency and why this project is worth keeping available.
Summarise the strategic, creative or delivery role you played in the work.
Explain the proof point this adds: category experience, craft, results, innovation or scale.
Brand / Client
Add a concise setup for the brief, audience or business challenge.
Describe the thinking, idea, system, partnership or production role.
Capture the reason it earns a place in the archive rather than the main work grid.
